The guys at eight-year-old Bayou Teche Brewing are basically revolutionizing Louisiana craft brewing at a discarded rail car turned farmhouse brewery in tiny Arnaudville, Louisiana. To keep the party rolling, Bayou Teche chose TILT to rebrand the operation and repackage four of its flagship beers for January 2017 release. Starting with the brewery’s Cajun roots and “serious fun” attitude, we dove headfirst into the graphic style of 40s/50s men’s adventure magazines and B-movie posters, cooking up a vibrant set of epic swamp legends that celebrate a brand more than ready for the big time.
Redesign core beers to boost shelf appeal and grow distribution
Concept Development, Logo Design, Packaging, Illustration, Copywriting
“We’re doing big things with our beers, and we wanted to bring that same level of craft and creativity to how we offer our products in the market. The team at TILT really dug in and gave us something unique.”
President, Bayou Teche Brewing