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Louisiana Entertainment

2010 SXSW Presence

THE NEED
Louisiana Entertainment—the arm of Louisiana Economic Development dedicated to creating a thriving indigenous entertainment industry—was headed to South By Southwest in Austin. They needed a batch of goodies to make all the cool kids realize how smart it is to do film, interactive and music business in the Bayou State.

THE WORK
The timeline was tight, but what these guys do is near and dear to us both professionally and personally, so we rallied to produce:

  • A 20’ x 20’ in-the-round tradeshow booth that catered to the interactive, music and film crowd;
  • Pocket-sized handouts outlining the awesome tax incentives the state offers;
  • A sweet pack of temporary tattoos that add a little fun and visual flair to the business proposition;
  • A series of outdoor banners and signage directing the crowd into the client’s "Only in Louisiana" performance in Brush Square park—a two-hour event that drew more than 700 people; and
  • A completely customizable presentation kit for packaging rules, laws, incentive explanations and applications for the targeted industry sectors.

Results? See what’s happening now on the new TILT designed LousianaEntertainment.gov